Brand Manager

Présentation

Responsible for leading the development and execution of the overall brand promotion strategy in partnership with cross functional teams to increase the brand value for the customer.

Responsabilités

• Lead high performing team to execute on the brand vision globally
• Accountable for product messaging and naming aligned with the mission, identity and core values
• Collaborate closely with cross functional teams and external agencies to meet objectives
• Manage brand promotional budget
• Co-develop strategy for ambassador and athlete programs
• Contribute to the Lean Product Development Process
• Identify new marketing strategies and campaigns to promote the brand
• May perform other duties as assigned

Qualifications

• Bachelor’s degree in Marketing, Business, or equivalent experience
• 10 years of experience in Marketing or similar field
• 3 years directly managing a team or related management experience
• Demonstrated ability to build and execute global brand strategies
• Exceptional communication skills – written, oral and live in front of an audience
• Excellent organization and time management skills; able to balance and prioritize multiple projects simultaneously
• Demonstrated ability to lead, motivate, and influence teams in a cross-functional, global workplace
• Budget analysis and planning
• Knowledge of global bike industry
• Knowledge of print and digital marketing
• Proficient with MS Office
• Knowledge of Adobe Creative Suite applications
• Ability to manage spending in line with corporate financial and strategic targets
• Ability to link market research to data analysis to marketing campaign effectiveness
• Ability to travel domestically and internationally up to 40%, including weekends
• Ability to work weekends and be flexible with working hours
• Ability to stand at events for long periods of time
• Ability to ride a bike to accomplish objectives
• Ability to lift up to a minimum of 50 lbs
• If applying for a U.S. location, salary range is $95,000 USD + up to 45% U.S. Dollars based on skills and experience level.  If applying for the Vancouver, Canada location, the salary range is $120,000 + 20% Canadian Dollars based on skills and experience level. This position is eligible for an annual corporate bonus based on company and individual performance. This position is eligible for an annual corporate bonus based on company and individual performance.