THE HUB OF ENGINEERING - SRAM GERMANY
We’re headed to Germany this week as Chas gets a full tour of the SRAM European Development and Training Center in Schweinfurt. The hub of our European operations, SRAM Schweinfurt is where Zipp hubs including the ZR1, ZM2, and Cognition are designed and tested. It’s here that our team in Germany can take crazy ideas (like 1x drivetrains) and bring them from conception to prototype to reality as the products you ride on the road (or trail!)