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Vida
Vida

At the heart of our community is a commitment to helping everyone discover the transformative power of bicycles. With countless ways to enjoy cycling, we aim to maximize access while minimizing barriers.

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PURPOSE IN MOTION

We bring people and organizations together in a bold, authentic way, revolutionizing cycling by boosting representation and inspiring new riders.

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IMPACT IN ACTION

SRAM is on a journey to forge connections and create transformative experiences that make cycling accessible for everyone, breaking down barriers and championing equity.

Collage, left image of event participants toasting after a ride, right image of a rider on a mountain bike descending a trail.
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COMMUNITY GRANTS

By fostering opportunities for more individuals to embrace cycling, we aim to welcome new riders to the sport, expand the cycling community, and ensure it’s truly inclusive for all. SRAM is excited to provide this grant as part of our commitment to enhancing diversity, equity, and inclusion in cycling.

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DISCOVER WHAT’S HAPPENING

A cyclist with his back turned to the camera wearing a jersey that reads "Bikes equal Freedom"

Ride for Racial Justice

Seeing the power that cycling possesses to bring people together, Ride For Racial Justice rallied to build new relationships and create opportunities for more BIPOC riders to not just feel comfortable but thrive in the saddle.

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Three women riding Mountain bikes on a dirt trail.

Diné Women Ride Guides

The Diné Women Ride Guides are modern guardians of tradition who are motivated to preserve their cultural values utilizing the mountain bike and showing the people of Navajo Nation how to regard their land as valuable heritage.

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Faranak Partoazar riding her Mountain Bike

Excluded No More

Living by example, Faranak Partoazar dared to dream and took the third place podium at the Asian Games on behalf of many Iranian women to show that new paths could be paved through history.

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WHO WE SUPPORT

THE CYCLE EFFECT

THE CYCLE EFFECT

The Cycle Effect’s mission is to empower young women through mountain biking to create brighter futures and build stronger communities.

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SOLDIERS ON SINGLETRACK

SOLDIERS ON SINGLETRACK

Our mission is to support veterans in managing service related stress by providing a community of like-minded individuals, who are pursuing a common purpose through the mental and physical challenge of high intensity mountain biking.

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A QUICK BROWN FOX

A QUICK BROWN FOX

A Quick Brown Fox works to build space and create opportunities for Black People, Indigenous people, and people of color to thrive in cycling and in the outdoors. Through programs, content, and initiatives, we continue to show how truly we believe that #REPRESENTATIONMATTERS.

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INDIGENOUS WOMEN OUTDOORS

INDIGENOUS WOMEN OUTDOORS

To ignite a spirit of empowerment, resilience, and connection among Indigenous women by providing them with the opportunity to explore and excel in outdoor sport activities.

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CATALYST SPORTS

CATALYST SPORTS

Catalyst Sports empowers people with physical disabilities to experience the life-changing impact of adventure in an inclusive community. We break barriers with adaptive equipment and specialized instruction, enabling children, adults, and veterans to fully engage in sports and adventure.

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RIDE FOR RACIAL JUSTICE

RIDE FOR RACIAL JUSTICE

Our mission is to work towards an equitable future for the sport of cycling through the power and freedom of the bicycle. Ensuring access to resources, education, and community for Black, Indigenous and People of Color (BIPOC) cyclists and to dismantle systemic racism.

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TOGETHER WE RIDE CIC (TWR)

TOGETHER WE RIDE CIC (TWR)

We enhance community health and wellbeing through cycling initiatives. We make cycling attractive and accessible for all, highlighting its benefits for commuting, recreation, and mental and physical health. We actively engage marginalized groups to change participation and representation narratives.

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MAJOR TAYLOR INTERNATIONAL

MAJOR TAYLOR INTERNATIONAL
CYCLING ALLIANCE

In honor of Major Taylor’s legacy, we are committed to uniting the cycling community through the power of inclusion.

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All SRAM Community Partners

MORE ORGANIZATIONS

Check out the full list of incredible organizations that we are partnering with for the 2025 season to amplify the power of bicycles and community around the world!

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