SRAM EXPANDS ITS GLOBAL TEAM SPONSORSHIPS

Adding diversity, power and promise was critical to SRAM’s roster of global road teams for 2020. With the addition of the Movistar Team, SRAM has again expanded its investment in women’s cycling with the additional WorldTour squad. On the men’s side, the roster has been reloaded for 2020 with a crop of new talent capable of winning the world over. SRAM has also added several domestic criterium and gravel focused programs.

SRAM’s sponsorship centers around the growth of cycling, strong partnerships, and product development. “Adding teams, or even having the most teams, isn’t important to us. SRAM wants to work with teams that can promote the sport positively, who can win, and who can help us continue to develop the most innovative products in cycling,” said SRAM’s Global Road Sponsorship Manager, Jason Phillips. Nearly 100 professionals have been part of SRAM’s most recent road product development programs.

All sponsored teams will ride SRAM’s wireless RED or Force eTap™ AXS™ drivetrains, and nearly all will feature HRD disc brakes.

TEAMS:

Trek-Segafredo – Men (USA)

Mads Pederson’s (DEN) gutsy and stunning World Championship victory in Yorkshire sent the team into the off-season on a euphoric note. Additional highlights include Guilio Ciccone’s (ITA) hard-fought climber’s jersey at the Giro d’Italia. Additional weapons, aimed at the classics and big tours, include Tour of Lombardy winner Bauke Mollema (NED), Jasper Stuyven (BEL), Richie Porte (AUS), and the newly signed and ever-dangerous “Shark of Messina,” Vincenzo Nibali (ITA).

Components: SRAM® RED eTap AXS HRD

Wheels: Bontrager®

Power: Quarq®

Frames: Trek®

Web: treksegafredo.com

Instagram: @treksegafredo

Trek-Segafredo – Women (USA)

This team racked up consistent victories throughout 2019. Highlights include Audrey Cordon-Ragot’s (FRA) early season win at the Tour de Bretagne Féminin, Ellen van Dijk’s (NED) spring victory at Dwars door Vlaanderen, and Lizzie Deignan’s (GBR) topper at the late-season OVO Energy Women’s Tour. They also bested all the team time trial specialists with their August win at Postnord WWT Várgárda West Sweden. Expect podiums from every member of this talented WorldTour team in 2020.

Components: SRAM RED eTap AXS HRD

Wheels: Bontrager

Power: Quarq

Frames: Trek

Web: treksegafredo.com

Instagram: @treksegafredo

Movistar Team – Men (ESP)

They placed three riders finish in the top ten at the 2019 Tour de France, including their captain, Alejandro Valverde (ESP). Young Spanish climber Enric Mas, who has garnered several best young rider jerseys, will challenge at a major tour in 2020.

Components: SRAM RED eTap AXS HRD

Wheels: Zipp

Power: Quarq

Frames: Canyon®

Web: movistarteam.com

Instagram: @movistar_team

Movistar Team – Women (ESP)

The women’s team was introduced in 2018 and is led by Spanish road champion Lourdes Oyarbide and Spanish individual time trial champion Sheyla Gutiérrez. In its short tenure, this WorldTour team has garnered seven national titles, and several major race wins.

Components: SRAM RED eTap HRD

Wheels: Zipp

Power: Quarq

Frames: Canyon®

Web: movistarteam.com

Instagram: @movistar_team

CANYON//SRAM Racing (GER)

With a host of champions in various disciplines, as well as the past three Zwift Academy winners, the CANYON//SRAM team is a solid balance of established pros and cultivated talent. In 2019 the team collected every type of jersey there is, including overall, sprint, climbers, and team. Technologically aggressive, the team was also the first to adopt disc brakes. Looking ahead, they will focus on grabbing WorldTour wins and jerseys anywhere and everywhere in 2020, and climbing into the top three of the UCI team rankings (currently 4^th).

Components: SRAM RED eTap AXS HRD

Wheels: Zipp

Power: Quarq

Frames: Canyon

Web: wmncycling.com

Instagram: @wmncycling

Boels-Dolmans Pro Cycling (NED)

One of the world’s premier teams year after year, the WorldTour Dutch squad won a notable 17 races in 2019, including four national titles. The “dream team” wrapped up their season number one in the WorldTour team rankings. Heavy hitters include Anna van der Breggen (NED), Christine Majerus (LUX), Amy Pieters (NED), Jolien d’Hoore (BEL), and Chantal van den Broek-Blaak (NED). Expect more of the same in 2020.

Components: SRAM RED eTap HRD

Wheels: Zipp

Bars, Stems, Seatposts: Zipp

Power: Quarq

Frames: Specialized®

Web: boelsdolmanscyclingteam.com

Instagram: @boelsdomansct

CCC – Liv (NED)

Another Dutch WorldTour powerhouse, but the only one featuring the legendary Marianne Vos. Ranked second in UCI points for 2019, Vos had an outstanding season, capped by her five stage wins and overall victory at the Cycliste Féminin International de l’Ardéche.

Components: SRAM RED eTap AXS

Wheels: Cadex

Power: Quarq

Frames: Liv®

Web: ccclivteam.eu

Instagram: @ccclivteam

Trinity Racing (GBR)

Formed to develop the emerging talent in British cyclocross, Trinity Racing’s featured rider is U23 European and World U23 ‘cross champion Tom Pidcock (GBR). Pidcock will continue to race road, but remains focused on cyclocross’ elite category.  

Components: SRAM RED eTap HRD

Wheels: Zipp

Bars, Stems & Seatposts: Zipp

Power: Quarq

Frames: Specialized®

Web: trinityracing.co.uk

Instagram: @trinityracing_

Hagens Berman Axeon (USA)

SRAM has partnered with this innovative team since its founding in 2009. Much has changed in cycling over that time, but Hagens Berman Axeon’s mission remains the same: Develop young riders for pro careers and, while doing so, compete like heck against larger, more aggressive teams. The team again features a batch of promising riders from across the globe led by Axel Merckx and crew.

Components: SRAM RED eTap AXS 

Wheels: Zipp NSW and Firecrest rim and disc brake wheels, Super-9 Discs for time trial

Bars, Stems & Seatposts: Zipp

Power: Quarq

Frames: Pinarello®

Web: axeoncycling.com

Instagram: @hbaxeon

Twenty20 (USA)

Started in 2005, this team has consistently developed some of the greatest talents in American cycling, and always raises its game as the Olympics approach. Current stars include Chloe Dygert Owen (USA) and Jennifer Valente (USA).

Components: SRAM Force eTap AXS

Wheels: Zipp

Power: Quarq

Frames: Felt®

Web: teamtwenty20.com

Instagram: @teamtwenty20

Rally Cycling – Men & Women (USA)

This Pro-Continental squad is comprised of US, Canadian, and Australian riders, and continually punches well above its weight class. For the men, the team is led by Nate Brown (USA), Stephen Bassett (USA), and Rob Britton (CAN). For the women, leaders include recently signed Chloe Hosking (AUS), plus Kristabel Doebel-Hickock (USA), and Sara Bergen (CAN).

Components: SRAM Force eTap AXS HRD

Wheels: Vision®

Power: Quarq

Frames: Felt®

Web: rallycycling.com

Instagram: @rally_cycling

L39ION of Los Angeles (USA)

This new team (pronounced: legion) comprised of criterium specialists, including US Amateur National Road Champion Justin Williams, promotes speed and diversity. The team and its riders, who have developed a unique sponsorship model and an easygoing team vibe, are based out of Los Angeles, CA.

Components: SRAM RED eTap AXS HRD

Wheels: DT Swiss

Power: Quarq

Frames: Specialized®

Instagram: @l39ion.la

Roxsolt Attaquer p/b Liv SRAM (AUS)

Stressing a balance of life and racing, this collective team has won nearly every race on the Australian calendar. Team leaders include 11x Australian National Champion Peta Mullens, and 2019 National Road Champion Emily Herfoss.

Components: SRAM RED eTap AXS HRD

Wheels: Zipp

Power: Quarq

Frames: Liv

Instagram: @roxsoltattaquer