THE SRAM STORY
SRAM’s founding was based on one man’s dream to create a more fun, efficient, and faster experience on a bicycle.
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SRAM’s founding was based on one man’s dream to create a more fun, efficient, and faster experience on a bicycle.
Join the most exciting cycling company in the industry. We are focused on building an internal culture that represents the best of SRAM and allows all team members to thrive.
At SRAM, excellence in manufacturing means precision, innovation, and reliability in every component we make. From design to final testing, we’re dedicated to producing high-quality products that inspire confidence for all riders. Excellence isn’t just a goal—it’s our standard.
Our desire to help others realize the power of bicycles has long been intertwined with the incredible efforts of World Bicycle Relief (WBR). SRAM co-founder F.K. Day co-founded WBR with Leah Missbach Day in 2005 originally as a disaster relief organization following the devastating Indian Ocean Tsunami that affected parts of southeast Asia. Since then, WBR has grown into a thriving nonprofit social enterprise that has distributed more than 750,000 bicycles and opened 80 retail shops in Africa and Latin America – primarily serving rural, hard-to-reach communities.