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OUR COMMITMENT

At SRAM, we are committed to fostering diversity, connections, and an inclusive culture where everyone feels valued, respected, and empowered. We believe diversity drives innovation, connection ensures fair opportunities, and an inclusive culture fosters belonging. Our goal is to implement practices and tools that ensure SRAM is inclusive, reflects the diversity of our communities, and provides equal opportunities for all cyclists.

COMMUNITY

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ADVOCACY

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OUR VISION

SRAM’s vision to expand the potential of cycling includes empowering cyclists to drive positive change within our communities. We focus on key community initiatives and advocating for diversity, equity, and inclusion within cycling.

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PURPOSE IN ACTION

We aim to create an inclusive environment where everyone feels valued, empowered, and able to contribute, with ongoing efforts to help every cyclist thrive and reach their full potential.

GUIDING PRINCIPLES

We’re on a mission to make cycling an indispensable part of a healthier today and a better tomorrow. Read our Responsibility report here.

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Diversity

We are committed to building a more diverse team to strengthen our company and community at large. We intentionally create diverse talent pools to ensure we hire the best team members and partners possible.

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Equity

We are committed to ensuring equal opportunity for all, without barriers. We believe that all people can experience the power of bicycles, and we seek to partner with others to expand the potential of cycling.

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INCLUSIVE CULTURE

We use cycling to foster inclusivity and community by creating a welcoming environment where cyclists from diverse backgrounds can participate fully, express themselves freely, and be true to who they are.

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