Advocacy

WE BELIEVE IN THE POWER OF BICYCLES

AS AN INDUSTRY LEADER FOR OVER 20 YEARS, ADVOCACY IS IN OUR DNA.

GUIDING PRINCIPLES

Deep engagement with Industry Associations and Corporate Partners. We don’t do this work alone.

We work closely and openly with the industry associations across the country and around the world, as well as with our customers and competitors. All of us are better and smarter than one of us.

Leverage our influence to engage our industry peers.

As an industry leader, we believe we have a responsibility to set an example for our peers. We demonstrate our commitment to industry advocacy through our words, our actions, and our financial investments, and encourage our peers to join us.

We lead with humility.

Advocacy is not marketing for SRAM. We don’t invest in advocacy so we can put our name on trail signs and bike parks. Our participation in advocacy work is genuine and authentic. We don’t do it for ourselves, we do it for greater good, for the benefit of all riders and the industry.