ESA MARCH THROUGH TIME
Building on a rich history
Throughout its history, TIME PEDALS proved to be up to the challenge. Le Défi.
TIME pioneered the pedal category starting in the late 1980s ascended dramatically during the early 2000s when most pros lined up at the Tour de France with Time products. The traditional continues today. With TIME’s acquisition, SRAM inherits an innovative and historic brand that was the first to focus on ergonomics through the pedal stroke.
We build on the passion for the brand and set our sights on being the world’s preeminent pedal brand. Here’s a quick look back on where we’ve been already…
Major Victories
22
World Championship titles in road and MTB
11
Tour de France titles
10
XCO Elite World Cup titles
8
Giro d’Italia titles
6
Olympic championships XCO and road
3
World Elite Cyclocross Titles
2
Vuelta a España title
1
Tour de France Femmes
Road Monument’s Victories (Elite men)
3
Paris-Roubaix
2
Ronde van Vlaanderen
5
Giro di Lombardia
8
Milan-Sanremo
Road Classic’s Victories (Elite men)
2
Amstel Gold Race
6
Classica de San Sebastian
5
E3 Harelbeke
3
Strade Bianche
3
Gent-Wevelgem
1
La Flèche Wallonne
Road Monument’s Victories (Elite women)
1
Tour of Flanders
1
Strade Bianche
Milestones
1987
TIME founded by entrepreneur and visionary Roland Cattin of France
1988
First TBT road pedal
Pedro Delgado wins Tour de France using TIME Pedals
1989
TIME riders Greg LeMond, Laurent Fignon, and Pedro Delgado sweep Tour de France podium
1991
First MTB pedal
1995
Introduction of ATAC (Auto Tension Adjustment Concept)
1991-1995
Miguel Indurain wins five straight Tours de France aboard TIME, tying him Jacques Anquetil, Eddy Merckx, and Bernard Hinault for most titles. Indurain is the only to win five straight.
1997
Miguel Martinez wins XCO overall World Cup aboard TIME ATAC
1998
Eleventh consecutive Tour de France won aboard TIME
2005
Julien Absalon wins XC World Title, his first of four World Championships, six World Cup overall titles, and an Olympic gold on TIME
2010
ICLIC concept introduced for road pedals
2011
Julie Bresset captures XC World Cup overall titles on TIME, also winning two world titles and an Olympic title in 2012-13
2012
New XPRESSO road and ATAC XC MTB pedals introduced
2016
TIME Acquired by Rossignol
Wout van Aert wins his first of three straight Elite Men Cyclocross World Championships and two World Cup titles on TIME
2021
TIME Pedals acquired by SRAM
2022
Pauline Ferrand Prevot wins her first Worldchampionship on TIME
First E-EWS Overall title for Yannick Pontal on TIME